diff --git a/index.html b/index.html
index cc00b33..562fa8b 100644
--- a/index.html
+++ b/index.html
@@ -399,7 +399,7 @@
 		<section>
 			<h3>Unobtrusiveness</h3>
 			<ul>
-				<li>prevent or make advertisements very difficult,</li>
+				<li>prevent or make unwelcomed advertisements very difficult,</li>
 				<li>prevent pop-ups,</li>
 			</ul>
 		</section>