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index 4aa3461..3bfa50d 100644
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@@ -50,7 +50,7 @@
 			These findings about active recall are not new or faddish or parochial.
 			The research has been deepened and systematized recently by scholars at the University of California at Los Angeles and Washington University in St. Louis (where Mr. Karpicke earned his doctorate in 2007).
 			But the basic insight goes back decades.
-			One of the new papers tips its hat to a recitation-based method known as "SQ3R," which was popularized in Effective Study, a 1946 book by Francis P. Robinson.
+			One of the new papers tips its hat to a recitation-based method known as "SQ3R," which was popularized in <em>Effective Study</em>, a 1946 book by Francis P. Robinson.
 		</p>
 		<p>
 			So if this wisdom is so well-established — at least among psychologists — should colleges explicitly try to coax students to use these study techniques? And if so, how? That is the question that the authors of these papers are now pondering.